Sell It

The Seller's Process

We understand that selling a property in New York is not just a transaction but a personal journey. Every home has a unique story, and our goal is to help you tell it in the most compelling way possible. We will work with you to develop a customized strategy that highlights the special features of your home and reaches the right potential buyers. Our experience and expertise in the New York real estate market will ensure that your home is marketed effectively and sold for the best possible price. Trust us to help you achieve your selling goals and open the door to your next chapter.

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Step 1: Define Your Timeline

We start your sales journey by determining the best time to sell based on the market and your needs.

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Step 2: Research, Research, Research

Evan will conduct a comparative market analysis, studying similar properties and their price points to determine the right price for your home.

The Agency Tip: Don’t make the costly mistake of over or under pricing your property!

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Step 3: Prepare Your Property

You want your property to sell quickly and at top dollar, which is why it is essential to show it in its best light. Evan will advise you on and manage any professional staging, photography, and more.

The Agency Tip: Remember to declutter, clean, and remove personal items. Potential buyers need to imagine your property as their new home!

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Step 4: Start Marketing

Your property marketing plan is determined by analyzing the profile of your prospective buyers. All materials are personalized, including print materials, email blasts, social media posts, and broad reach print and digital advertising.

The Agency Tip: The right photographer or virtual stager can make the difference between active showings and no interest.

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Step 5: Showings

Let the showings begin! Brokers and potential buyers will come to view your property. We'll work with you and your schedule to maximize buyer exposure.

The Agency Tip: Make sure your home is “show ready” at all times.

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Step 6: Offers

Offers are submitted by the buyer’s agent, attorney, or the buyer. Evan will review all offers with you and then negotiate on your behalf. We'll also vet offers to maximize the probability it will be approved by the building’s board (if it's a Co-op).

The Agency Tip: A financial statement, prequalification letter, and buyer’s attorney information should be included in the offer.

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Step 7: Accepted Offer

Now that you’ve agreed on an offer, Evan will submit a deal summary with all of the details of the transaction to your attorney and the buyer’s attorney, who will then negotiate the contract.

The Agency Tip: Make sure you list any light fixtures or appliances that you want to take with you in the contract.

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Step 8: In-Contract

After the buyer’s attorney has completed due diligence and the contract has been negotiated, the buyers sign the contract and put down a deposit. Once the contract is signed, you’re legally obligated to complete the transaction.

The Agency Tip: Review the contract carefully.

Step 9: Closing

Once the buyers have been approved by the board and mortgage secured, the attorneys will schedule a closing date.

Real Stories, Real Satisfaction

Jessica & Josh G.

Jessica & Josh G.

I wanted to take a moment to share what a wonderful experience it has been working with Evan Roth. From the moment we began working with him he has been attentive, friendly, and considerate. We were in a significant time crunch...
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Marge I.

Marge I.

I met Evan through a broker who was helping me downsize to a home in Long Island closer to my children. The Long Island broker and I knew we needed a local expert to sell my home in the city. Evan and his team were so sweet and...
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Jaymee & Dustin

Jaymee & Dustin

It was such a pleasure to work with Evan in the purchase of my condo in Williamsburg. Evan went above and beyond making this purchase as easy as possible for a first-time home buyer. He is very professional and easy to communic...
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Amy L.

Amy L.

I worked with Evan Roth and had a great experience. He was professional and responsive at all hours via email, text, or call. He took the time to thoroughly explain things I was curious about and graciously put in some extra wo...
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Jill V.

Jill V.

Evan and Alexa are in a league of their own. I was lucky enough to work with both of them at a previous brokerage and their knowledge, attentiveness, and tenacity are unmatched. What’s unique and invaluable about their perspect...
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Brian & Loren N.

Brian & Loren N.

We had an amazing experience working with Evan and Alexa. They were highly knowledgeable and put in the extra work to find us exactly what we were looking for. Together they proposed thoughtful, creative solutions to any challe...
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RJ M.

RJ M.

Evan was an absolute pleasure to have represented me in the sale of my Co-Op apartment in Manhattan. He is incredibly knowledgeable and courteous, he will go to bat for you and make sure you act as a team with shared best inter...
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Michael N.

Michael N.

I have worked with Evan Roth many times. As a real estate attorney, my relationship with the agent I'm working with is paramount to ensuring that my client's interests are being protected. Evan is a true professional, and I tre...
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Zoe P.

Zoe P.

Working with Evan and Alexa was perfect. I was a first-time home buyer and they made the process not only easy but also fun. They truly listened to all of our needs and were impeccable with their details and knowledge of the ma...
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Daniel K.

Daniel K.

It was a pleasure working with Evan and Alexa to buy our first home in Chelsea. Always professional, responsive, and willing to guide us through the process. I genuinely felt that they had our best interests in mind. Highly rec...
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Kevin C.

Kevin C.

Evan was amazing. Always responsive, transparent and helpful throughout the whole process. Absolutely would work with him again.
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Victor V.

Victor V.

Great personality and energy. Patient and helpful throughout the process. Attentive and detail-orientated. Trying to go (and going) the extra mile.
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Caroline C.

Caroline C.

Evan was great to work with! He made the rental process easy and straightforward. He was also incredibly responsive to all of my questions. Very professional - highly recommend!
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Cari G.

Cari G.

Had a great experience working with Evan! He was timely and professional and the application portal made it easy and secure to submit documents and receive updates on our application.
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Chris R.

Chris R.

Evan was really fast, responsive, proactive, and accommodating. He was very knowledgeable about the apartment and kept me updated through the application process. I would work with him and The Agency again.
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Thomas C.

Thomas C.

Evan was a wonderful broker from start to finish. He was professional, fast, and a clear communicator. He helped me find a great apartment within my budget in only 2 days. I highly recommend working with him if you can.
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Brett C.

Brett C.

I’ve known Evan and Alexa Roth personally and professionally for years. They are amazing people! New York City real estate is a difficult market to understand, but they get it. If you’re ever in the market to buy or sell, use t...
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Ron R.

Ron R.

This is one of the best in class real estate teams to work with. They are top notch in every aspect. They have a tremendous amount of experience, they explain every part of the process and will make sure you get great value for...
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Dan C.

Dan C.

Evan was fantastic. He sold our coop during peak pandemic at a great price when every broker we spoke to said it was worth a half million less. He adjusted his strategy after one set back and said to trust him. We did and he wa...
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Paul R.

Paul R.

When we decided to sell our home we sold it for over the asking price thanks to Evan’s great ideas and expertise. He had great suggestions and went over and above, he educated us on how to properly set up the house to be the mo...
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The Agency Seller's Guide

WHAT'S INSIDE...

Be Smart. Price Right:

Sharp pricing will generate the most activity from buyers and brokers and help ensure the highest price and fewest days on market.

The Seller’s Process:

This timeline breaks down the process into easy-to-follow and progress-oriented steps.

Estimated Seller Closing Costs:

A snapshot of the closing costs you can expect to pay

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Work with Me

Evan understands that the many facets of a real estate transaction, especially in a unique marketplace like New York City, can be complicated and often overwhelming, even for the most discerning individuals. If you’re looking for someone to simplify the process and do the heavy lifting, you’re in the right place.

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